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How your 'Name' appears on your Facebook Fan page is important! And we're not talking about your 'Username' often referred to as your distinct URL - though this is definitely important as well.

The Name is what appears at the top of your Facebook page (beside the 'like' button) and your Username is what shows up in the url/address bar. The Name is crucial because it is the important info utilized to create search results when customers do a search utilizing the Facebook search feature.

For this reason, you want to consider carefully what your page name should be. For sales representatives like realtors and mortgage brokers, do you have a name that is well known in your field when customers conduct a search? Or do you work for a well known business that customers may search for? In other words, is there an advantage to including both the company name as well as your personal name in your Facebook 'Name'?

Read more: 'Naming' Your Facebook Page for Facebook Search